THEMISUN's unique professionalism is that we think and act in the perspective of the clients so that our advice and proposals may best represent the concerns of the clients, especially in respects of results, effectiveness and costs.

By listening to client advice and comments, adopting the good practice of industrial associates, as well as taking stock of the trends of the IP services sector, we keep ourselves abreast of technological innovations and open-minded to various feedback from clients, service providers and the government authorities, all aimed to making ourselves a first choice when clients are looking for IP counsels in China.

HOW WE WORK EFFECTIVELY:

•  In trademark prosecution, we handle each case with an open eye and take into consideration all connected factors that may influence the case itself. In this way, we can propose actionably cost-effective solutions to the clients, and any result in favor of rights and interests of clients will be the goal of all our efforts.

•  In anti-counterfeiting, we have developed and are scientifically consolidating an effective and fast-acting investigation and enforcement network across the country. In most major cities and regions, we deploy our human resources in proportion to the case frequency and the severity of infringement situation.

•  In interaction with clients, we fully understand that timely or even real-time work report, together with next-step proposals, may be crucial to targeted probability of success of the clients as well as our attorneys. Therefore, we not only build up modern office facilities, but, more significantly, also engrain this working style in the minds of our staff. We bear this motto in our working communication not only with clients, but also with the authorities.

•  Currently, prosecution and protection of IP rights are undergoing a generally susceptible and easily controversial stage, and disputes can easily arise before, during and after the securing of rights. Therefore, how we assess the situation and understand the opposing parties will pave our steps in directing the clients. Nowadays, when we represent clients, we usually have to proactively mull over higher level of legal measures for each major case so that the perpetrators are thwarted to the maximum and the losses of the right holders are reduced to the minimum.

•  By actively participating in industrial campaigns and official symposiums and feeding working advices to the legislative bodies, THEMISUN also has comprehensively and timely echoed the requirements and ideas of the brand-owners who meet with new problems in protecting their intellectual property rights in China and need to know what the administrations currently think over such matters.

SOME ADVICE FOR THE CLIENTS:

•  Choice of Agents. Trademark application and prosecution now undergo a substantial period of several years in China , during which the attorneys not only monitor the official examination process, interact with the official examiners, reply to office actions and smooth away other human encumbrances, but also give the clients timely and pertinent advice on any objections or oppositions during the procedures.

•  It is very important that nowadays the right-acquiring process should rather be regarded as a systematic engineering. The clients need to make good planning for business strategies and product development, create and select their favorable marks for different categories of products and services, consider what goods/services to register the marks for and whether defensive registrations are key to the enterprises, etc.

•  Clients also need to make analyses of the existing and potential competitors and how such industrial counterparts are using and registering marks and whether such marks will pose a threat to their own products and services. As a matter of fact, many individuals and speculating firms just pirate and preemptively register the marks used by other famous companies, and this alerts us to make preemptive measures.